Management Information (MI)

Accurate and effective Management Information, including sales, performance, web analytics, financial and customer stats, is an essential tool to inform the business-critical decisions you need to make.

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We work closely with your business and its key consumers of MI, to identify what data is needed to support and enhance your growth, and how it is most effectively presented. We also analyse your systems and databases to identify what data is available, along with any modification that may be needed.

Every business should be concentrating on the quality of its MI, not the quantity. Successful MI enhances and supports the business's ability to make good decisions. Every report must be able to quickly allow the reader to identify any good or poor performance, as well as risks and opportunities.

Simply knowing that there were 15,000 visitors over a given period provides little intelligence - knowing how this compares with other periods, what the quality of these visitors were, how they interacted and how they compare to targets is much more beneficial.

We work with you to identify the key reports that can drive your business forwards, including:

• Web analytics
  The right website visitor performance data gives invaluable insight into how your potential customers are browsing your site. By profiling visitors and their activity in the right way, you can target your strengths and weaknesses, to convert, upsell and maximise your visitor revenue.
• Sales
  Comparitive and predictive reporting highlights where your business is performing well, and what future performance may look like, allowing you to confidently make key strategic decisions.
• Customer profiling
  Compartmentalise your customer base to show habits, trends and high- and low-performing demographics, which will help you to improve the cost-efficiency of your marketing spend.
• Staff performance
  Compare individual and group conversion, performance and output to steer staff development, incentivisation and governance.
• Product performance
  Snapshot, comparative and predictive product reporting drives effective decision making across product design, warehousing and delivery.
• Customer complaints / satisfaction / surveys
  Accurate quantitative and qualitative customer data is one of the most cost-efficient methods of reducing customer acquisition costs and improving customer retention.
• Customer communications
  Customer service and business governance is greatly helped if all communication can be stored, managed, searched for and accessed centrally - whether you want to quickly track an individual customer communication trail, report on keyword searches (such as "unhappy", "brilliant" or specific contract clauses), or monitor staff communication skills.

You may already have a lot of this data, in a raw format, within your company. We help you to correctly store, collate, manage and report on the key elements to maximise the information at your fingertips without overloading your business with mountains of incomprehensible figures.

Successful reporting on large sets of data is more efficient when the data is stored in a separate data warehouse (essentially an independent database that holds a copy of live data). Segregating the reporting in this way allows potentially processor-intensive reporting to be run without affecting live data or system performance. It also enables the data to be stored in a format that lends itself to the creation of complex reports.

We can model data warehouse structures that optimise your business-specific data and reporting requirements, and implement the on-going population of data.

The migration of data from disparate or legacy systems to a new platform can be a daunting task that, if handled badly, can have significant impact on your business's ability to trade.

We are able to plan and manage the whole migration process, including mapping and analysis of existing and planned data structures, data cleansing and validation, documentation, as well as testing of data migration success and quality.

Gap analysis of your data will identify any shortfalls between the data you currently store and what data you need for planned projects or migration. We can audit your current data, documenting its location, structure, security, accessibility and quality, for comparison against any work you are planning. We can also advise on the steps needed to fix any data issues, incorporate missing data, or plan a migration project.